Resume

Business Development, Team Leader, Technical Problem Solver, UI/UX Strategist, Product Manager, Marketing, Manufacturing

Effective strategy realizes form and function in harmony.

1. Professional Summary

Accomplished business development manager, strategist and designer/developer offering 25+ years of experience creating business software, web architecture, back-end interfaces and e-commerce for large brands. Diligent in building and maintaining relationships with many clients serving nearly every industry with a focus on music brands, motorsports, ski and boutique businesses. Expertise in marketing strategies for e-commerce and conversion rate maximization. Successful record of expanding network connections through persuasive marketing and messaging.

2. Skills

Isaac excels at team leadership and project management for product development lifecycles. He is skilled in business administration, efficiency, growth strategies, design and development and has history working with big technology brands and manufacturers. Business Communication, Networking, Marketing, Development, Management, Design, Animation, UX, 3d, Illustration and Video.

3. Work History - Click these buttons to swap

Role: Cloud Architect, UI/UX Designer, Design Development, Design Research, Usability Testing, Technical Writer, Product Design, Agile Developer

Design, Video, Marketing Solutions

IH Design

Design, Marketing, Videography, Branding

At Isaac Horton Design, I lead a team in design development, research, and usability testing, while also shaping content strategies and driving UI/UX designs. My role includes overseeing e-commerce initiatives, ensuring optimized user experiences and innovative interaction design. Additionally, I play a key role in defining and implementing cloud architecture, ensuring scalability and efficiency. I consistently exceed customer expectations, delivering projects with exceptional quality and leading the team to new heights of success.
Role: Web Designer-Agile Developer

Building custom components for e-commerce.

Live Eyewear

Design, Animation, Branding

As an Agile Developer at Live Eyewear in San Luis Obispo, I was responsible for managing all web strategies and implementations for the entire ecommerce product line. I led a team in executing user testing to ensure optimal user experiences and iteratively improved our ecommerce platforms. Additionally, I evaluated and selected the best ecommerce platform for the Cocoons brand, considering factors such as scalability, customization capabilities, and integration with existing systems. My role involved collaborating with cross-functional teams to deliver high-quality solutions that met business objectives and exceeded customer expectations.
Role: Senior Designer, Creative Director for Marketing

Directly working with over 1000 top tier clients worldwide.

Shopatron

E-commerce for Manufacturers with Retailers

Design for E-commerce based websites and custom web and promotional content for over 1,000 different manufacturer and top brand clients in nearly every industry specializing in music, action sports, consumer electronics, motorcycle brands and franchises. Design of internal corporate focused products including time tracking system used by company, project management system used for client interfacing and communication and structured testing for increasing ROI. Overhaul of checkout and bringing entire E-commerce system into responsive layouts.

Companies using Shopatron E-commerce
Role: Web Designer, Animator, Illustrator

Working for top music clients

Liquid Ratio

Graphic Design for New Media Solutions

Consulting for businesses with internet focused marketing and design of marketing campaigns primarily using email for a few major brands including Warner Music Group and Staples.
Role: Co-Owner / President

Working with local government agencies and education organizations.

New Image Technologies

Web Design and Branding

Building web architectures and creation of online brands. Design for software systems used in marketing campaigns and custom designs used by government agencies, small to large businesses and university education centers.

Clients included: San Luis Obispo Public Health, San Luis Obispo Engineering, Cal Poly SLO, Cuesta College, SLO Chamber of Commerce and many more.